Advertising simply put is telling and selling the product. Advertising Management though is a complex process of employing various media to sell a product or service. This process begins quite early from the marketing research and encompasses the media campaigns that help sell the product.

What Will I Learn?

Introduction 00:05:00
Classification of Advertising 00:20:00
Covert and Public Service Advertising 00:10:00
Objectives and Importance of Advertising
Objectives and Importance of Advertising 00:10:00
Marketing Communications
Meaning and its Process 00:10:00
Consumer Communication and Persuasion
Consumer Communication and Persuasion 00:10:00
Consumer Behaviour
Consumer Behaviour – Meaning, Determinants and its Importance 00:15:00
Advertising Agencies
Advertising Agencies – Meaning, its Role and Types of Agencies 00:20:00
Steps in Advertising Process
Steps in Advertising Process 00:20:00
Advertising Budget and Factors Affecting it 00:15:00
Advertising Campaigns
Advertising Campaigns – Meaning and its Process 00:15:00
Ethics in Advertising 00:10:00
Measuring Advertising Effectiveness
Measuring Advertising Effectiveness 00:10:00
Future of Advertising 00:10:00
Final Course Assessment
Final Assessment 02:00:00

About the Instructor

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