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Certified by The Centre for Entrepreneurship, Leadership & Business Management Development (CELBMD) Africa – The Pan African Professional Skills Development Centre

The marketing communication process identifies where the investments are being done and what is bringing more return on investment. Therefore, you can alter the advertising campaign to reap maximum benefits.

What Will I Learn?

Introduction
Consumer Communication and Persuasion
Consumer Communication and Persuasion 00:10:00
Marketing Communications – Meaning and its Process 00:10:00
Media Strategy in Advertising
Media Strategy in Advertising 00:15:00
Advertising Techniques
13 Most Common Techniques Used by the Advertisers 00:15:00
Advertising Campaigns
Meaning and its Process 00:10:00
Ethics in Advertising
Ethics in Advertising 00:10:00
Measuring Advertising Effectiveness
Measuring Advertising Effectiveness 00:10:00
Covert and Public Service Advertising
Covert and Public Service Advertising 00:08:00
Objectives and Importance of Advertising
Objectives and Importance of Advertising 00:10:00
Final Course Assessment
Final Assessment 02:00:00

Course Languages

English

About the Instructor

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